Search Engine Optimization (SEO) - The Definition of SEO
Search Engine Optimization
Search Engine Optimization (SE0) is a systematic approach that is applied to a website and other websites across the Internet in order to increase the number of visitors a website is to receive by gaining high rankings within Search Engine Results pages.
Search Engine Marketing (SEM) - What's Involved?
Search Engine Marketing
Known as SEM for short, Search Engine Marketing is the definition for all factors involved in increasing a website's visibility on the Internet and include Search Engine Optimization and Pay per Click Advertising.
Search Engine results Pages (SERPs) - The Holy Pages
Search Engine Results Pages
A Search Engine Results Page is a listing of indexed Web pages provided by a Search Engine when a user searches for a keyword or keyphrase. The results page will typically include the Title tag of indexed webpages followed by a short description. The SERPs will also include Paid Advertisements from Pay per Click campaings, known as Sponsored Listings. Through Search Engine Optimization and Pay per Click Advertising, your website can be returned within the SERPs for a particular keyword/keyphrase.